04 — Measurement & Attribution
Most ad accounts are optimizing against broken data. I audit, rebuild, and maintain your tracking infrastructure — GA4, Google Tag Manager, Meta Pixel, and server-side Conversions API — so every result you see is a result you can trust.
Ask About Tracking Setup
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What's Included
Full review of Pixel, GTM, and GA4 setup to find gaps and inaccurate data.
Server-side Conversions API setup for accurate, iOS14+-proof attribution.
GTM audit, clean-up, and new event and conversion tag implementation.
Property configuration, event tracking, and conversion goals done right.
Cookieless-proof measurement built for accurate attribution today and later.
Reporting that pulls from Meta, Google Ads, and GA4 into one clear view.
How I Work
Identify tracking gaps, inaccuracies, and missed conversion events.
Correct broken tags and remove redundant or duplicate tracking.
Add missing event tracking and conversion signals across channels.
Build custom reporting mapped to the KPIs that matter to you.
Make sure you and your team can read and act on the data.
FAQs
GA4 only. Universal Analytics was sunset in 2023. If you're still on UA, migrating to GA4 is the first thing I'll do.
It sends conversion data directly from your server to Meta and Google instead of relying only on the browser — so tracking stays accurate even with ad blockers, iOS privacy changes, and cookie restrictions.
Yes — most projects start with an audit of what's already installed. I clean up duplicate tags, fix misfiring events, and rebuild what's broken rather than starting from zero when it's not needed.
Yes — I've set up tracking for WordPress, WooCommerce, and Shopify stores, connecting conversion data through to GA4, Meta CAPI, and custom dashboards.
Let's talk about your Analytics & Tracking.
Hire Me
No pressure, no obligation — just a conversation about what's possible.