605 website purchases at $1.80 per purchase — without raising the budget.
The Challenge
Sales were inconsistent and dependent on discounts, with no reliable way to bring past visitors back to purchase.
What I Changed
Rebuilt the account into 8 ad sets and 24 ad variations around a data-driven retargeting strategy focused on high-intent audiences.
237 purchases at a 3.09× return on ad spend across 4 optimized campaigns.
The Challenge
Several campaigns were competing for the same budget with no clear winner, spreading spend thin across weaker audiences.
What I Changed
Audited and optimized all 4 live campaigns, reallocating budget toward the best-performing audience and cutting cost per purchase.
152 leads generated at just $0.12 per lead.
The Challenge
Ad spend was going out, but qualified leads weren't coming in — and the sign-up process was creating drop-off.
What I Changed
Rebuilt targeting and creative around one clear offer with a frictionless Instant Form, cutting the cost of every lead.
688 messaging conversations started at $0.06 each — 45% below industry average.
The Challenge
The business had no consistent, low-friction way for local customers to start a conversation before buying.
What I Changed
Launched a click-to-Messenger campaign targeting high-intent local audiences ready to engage.
40 website purchases at $4.46 cost per purchase from a Google Ads Demand Gen campaign.
The Challenge
A new e-commerce store selling premium dates needed to break into a competitive Google Ads landscape without wasting spend on browsers.
What I Changed
Launched a Demand Gen campaign targeting warm, high-intent shoppers with strong creative, driving 10,227 clicks at a 3.25% CTR.
757 conversions from a single Demand Gen campaign at $2.35 per conversion.
The Challenge
Needed to scale reach across a large Demand Gen audience without losing conversion efficiency as spend grew.
What I Changed
Optimized targeting and creative rotation across ad groups, driving 73,811 clicks at a $0.02 average CPC while keeping cost per conversion low.
Accurate tracking across GA4, Meta Pixel & Conversions API — built to survive iOS 14.
The Challenge
Businesses lose accurate data to broken pixels and missing events, turning every ad decision into a guess.
What I Changed
Set up GTM containers with GA4 events, Meta Pixel, and Conversions API firing correctly across Add to Cart, Purchase, and Lead events.
