Meta Pixel
Browser-side events for page views, content views, checkout and purchases.
Foundation · Tracking & CAPI
Conversion Tracking You Can Trust
Facebook & Instagram and Google can only optimise toward the conversions they can see. I set up and fix your complete tracking stack — Pixel, CAPI, GTM and GA4 — so purchases, leads and revenue are measured accurately, once.
Free 30-minute call · No obligation · You own your accounts and data
- Pixel + CAPI specialist setup
- Server-side where it helps
- Every event tested end to end
- Your accounts stay in your name
What I Set Up & Connect
Your Complete Tracking Stack
One connected system from the first click to the final sale.
Meta Conversions API (CAPI)
Server-side events that recover the purchases browsers block — deduplicated with the Pixel.
Google Tag Manager (Web)
Clean, organised containers: tags named properly, tested, easy to audit later.
Server-Side GTM
First-party server tracking on your own setup for more reliable conversion data.
Google Analytics 4
Events, conversions and reports that show how visitors become customers.
Google Ads Conversions
Accurate purchase and lead values sent back so Google can optimise toward revenue.
Lead & WhatsApp Events
Form submissions, WhatsApp clicks and calls tracked as real conversions — not vanity metrics.
TikTok Pixel (Supporting)
TikTok events set up the same careful way when TikTok is part of your mix.
Sound Familiar?
Why Bad Tracking Costs You Money
Numbers that never match
Ads Manager, GA4 and your store all show different sales — so nobody knows what is true.
Purchases Facebook & Instagram cannot see
Ad blockers, browsers and privacy settings quietly eat pixel data. Your best campaigns look average.
Conversions counted twice
Pixel and CAPI firing without deduplication inflates results — and budget chases fake success.
Optimising toward the wrong goal
Duplicate or mis-firing events teach the algorithm to find the wrong customers, at scale.
The Solution
Tracking That Drives Better Advertising
Full Tracking Audit First
Every existing tag, event and conversion mapped before anything is touched — nothing breaks silently.
Pixel + CAPI, Deduplicated
Browser and server events matched with event IDs, so each purchase counts exactly once.
GA4 That Answers Questions
Conversions, revenue and funnels configured so reports show what actually happened.
Testing & Documentation
Every event test-fired and verified, then documented — what was set up, where, and how to check it.
Enhanced Measurement
Key parameters — value, currency, content IDs — sent properly so platforms can optimise toward revenue.
Any Website Platform
E-commerce stores, WordPress sites and custom landing pages — the stack adapts to your setup.
How It Works
From Messy Data to Clear Answers
A clear process, in the open — you always know what happens next.
1
Free Strategy Call
We map what a conversion means for your business — a purchase, a lead, a WhatsApp conversation — and what you currently measure.
2
Tracking Audit & Plan
I audit your Pixel, CAPI, GTM and GA4, then give you a written plan of what is broken and what I will build.
3
Build & Connect
The stack is set up or rebuilt: events, deduplication, server-side where it helps, GA4 and ad-platform conversions connected.
4
Test, Verify & Document
Every event is test-fired end to end. You get documentation and a walkthrough — your data, in your accounts.
Case Studies
Tracking Results With Real Numbers
Real numbers from accounts I have managed. Full studies on the case studies page.
Facebook & Instagram Ads · E-commerce
605
Website Purchases
$1.80 per purchase · $1,089.66 spent · 8 ad sets · 24 ads
- Optimized retargeting for high-intent audiences
- Data-driven, conversion focused
- Low cost, high-volume purchases
Google Ads · Secondary
758
Conversions - Demand Gen
$2.35 per conversion · 5.96M impressions · 73,811 clicks
- Google Demand Gen, March-July 2026
- $0.02 average CPC · $1,777.72 total cost
- Maximum reach, quality traffic, real conversions
Facebook & Instagram Ads · E-commerce
237
Website Purchases · 3.09× ROAS
$2.88 per purchase · $682.61 spent · 4 campaigns optimized
- Best campaign: 52 purchases at $2.12, 4.58× ROAS
- 416,090 reach on the lead campaign
- Winners scaled, losers cut
Client Feedback
What Clients Say About Working With Me
MA
★★★★★
“Really happy with the Facebook Ads management. The targeting improved, and we started getting better quality leads and more sales. Easy to work with and very responsive.”
Maudud AhmmadCo-Founder, SMT StudioHS
★★★★★
“The ad campaigns worked really well for us. We started getting better quality leads after the targeting was improved. Overall, it was a smooth and positive experience.”
Habibur Rashid SajeebManaging Director, HS Apparel Sourcing LtdFAQ
Straight Answers
Do I really need CAPI?
For most advertisers, yes. Browsers block more pixel data every year. CAPI sends purchases server-side, so Facebook & Instagram see more real sales and optimise better. The audit will show how much you are currently losing.
Will this break my current tracking?
No. I audit first, work carefully, and test every event before and after. Changes are documented, and your existing data stays in your accounts.
How long does a setup take?
Most setups complete in days, not weeks, once access is ready. The free strategy call gives you a clear timeline before you commit.
Do I keep ownership of everything?
Yes. Pixel, GTM containers, GA4 property and all data are set up in your accounts, under your ownership.
Can you check tracking someone else set up?
Yes — that is exactly what the tracking audit is for. You get a written verdict: what works, what is broken, what to fix first.
What do you need from me?
Access to your website, Meta Business account, GTM and GA4 — all granted by you, in your name. I guide you through each access in writing.
Ready to trust your numbers again?
Start with a free 30-minute strategy call. Leave with a clear plan, even if we never work together. If we do, the audit and management are paid — quoted in writing first.
- Work directly with Manuar
- Tracking verified before scaling
- Clear next steps in writing
Prefer email? [email protected]