152 Leads at $0.12 per Lead.

Business Context

A business collecting enquiries through Facebook and Instagram rather than website sales. The campaign ran lean: 1 ad set and 2 ads, with Instant Forms removing the friction of an external landing page.

The Challenge

The goal was efficient lead volume without wasting spend on broad, unfocused reach. The form itself had to do the persuading, every extra field or unclear question would cost responses.

Strategy & Approach

• Set up the lead generation campaign around a single, focused audience
• Targeted for response intent rather than maximum reach
• Optimized the Instant Form flow, seamless and frictionless from tap to submission
• Monitored cost per lead continuously against the small budget

Execution

• Two ad variations ran inside one ad set, judged purely on cost per lead
• Form questions kept to what the business genuinely needed for follow-up
• Spend stayed controlled at $18.17 total while delivering 152 leads

Key Learning

Low cost per lead is only useful when the leads are real and reachable, which is why the form flow and targeting matter as much as the bid. Efficiency came from focus: one audience, one form, no waste.

Related service: Meta (Facebook + Instagram) Ads Management

Results from a managed client campaign. Client dashboards stay private, so results are published in writing only. Individual business results vary, this is a record of one campaign, not a guarantee of future performance.