Search Campaigns
Keyword strategy built on buying intent, product and category terms matched to pages that can convert them.
Supporting Service
Meta advertising creates demand; Google captures it. Search, Shopping and Performance Max campaigns put your products in front of buyers at the exact moment they are looking to buy.
What It Covers
Keyword strategy built on buying intent, product and category terms matched to pages that can convert them.
Feed-based campaigns that show your products with price and image across Google surfaces, managed against return targets.
YouTube and Discover campaigns that build and harvest demand visually, the format behind the 757.86-conversion result below.
How It Is Run
Google Ads works best as the second channel behind a strong Meta programme, capturing the demand your Facebook and Instagram ads create. That is the order I recommend, and the order I run it in.
Proof
Demand Generation across March–July 2026: 5.96M impressions and 73,811 clicks at an average CPC of about $0.02.
See all case studies →A dates e-commerce website: 10,227 clicks and $178.36 total cost, with conversion tracking and optimization throughout.
See all case studies →Questions
For most e-commerce brands I recommend Meta first: it creates demand and finds buyers who were not searching yet. Google then captures the demand that exists. If your category already has strong search volume, we can weight Google earlier, the strategy call is where we decide.
Yes, feed quality decides Shopping performance, so feed checks and fixes are part of the management, alongside campaign structure and budgets.
Tracking is verified before spend is scaled. If your setup needs building or fixing, that is handled through the Tracking & Analytics service first.
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