Meta Pixel + Conversions API
Browser and server-side events, deduplicated, so Facebook and Instagram see real purchases even when browsers block cookies.
Supporting Service
Tracking & Analytics.
Platforms optimize toward the conversions they can see. If your tracking under-reports, double-counts or drops purchases, every budget decision built on it is compromised. This service makes the numbers trustworthy.
What Gets Set Up
The Full Measurement Stack
Google Tag Manager
One clean container for every tag: structured, tested and documented, instead of scripts pasted across your site.
Google Analytics 4
E-commerce events and reports that show how visitors become customers, and where they drop off.
How It Works
Set Up Once, Verified Properly
- Audit of your current setup, what fires, what is missing, what double-counts
- Event plan: ViewContent, AddToCart, InitiateCheckout, Purchase, Lead
- Server-side CAPI connection with event deduplication
- Testing in debug and test-event tools before launch
- GA4 key events configured for the actions that matter
- A written summary of what was set up and how to check it
Tracking is a supporting capability here, not the headline, but it is the foundation every other service stands on. That is why it is verified before budget is scaled, on every engagement.
Questions
Frequently Asked Questions
Why do I need CAPI if I already have the Pixel?
Browsers and ad blockers drop a share of Pixel events, so the platform sees fewer purchases than you actually made, and optimizes worse. CAPI sends the same events server-side; together, deduplicated, they give the most complete picture available.
Can you fix tracking someone else set up?
Yes, fixing and rebuilding existing setups is a large part of this service. The audit comes first, so you only pay to repair what is actually broken.
Do I keep ownership of my GTM and GA4?
Always. Containers and properties are created in, or transferred to, your own accounts. If we stop working together, everything stays with you.
Start Here
Ready to Build a Stronger E-commerce Growth Strategy?
Let's discuss your business, current marketing challenges and opportunities for growth. Start with a free 30-minute growth strategy call, no pressure, no obligation.
- Work directly with Manuar
- Tracking verified before scaling
- Clear next steps in writing
Prefer email? [email protected]