605 Website Purchases at $1.80 Each.

Business Context

An e-commerce business selling through Facebook and Instagram ads, with campaigns managed across 8 ad sets and 24 ads. The account had real demand to work with, the problem was how the spend was organized and measured.

The Challenge

Purchase costs were high and sales performance was inconsistent. Some days produced orders; others burned budget without a clear reason. Retargeting was not systematically bringing back the highest-intent visitors, and conversion tracking needed review before any scaling decision could be trusted.

Strategy & Approach

• Rebuilt the campaign structure so prospecting, testing and retargeting each had a clear job
• Optimized audiences and creatives against purchase data, not engagement
• Improved retargeting for high-intent audiences, product viewers and cart abandoners
• Reviewed and corrected the Pixel tracking so optimization worked from real purchase data

Execution

• Structured creative testing ran inside the account, with budget moved toward proven combinations
• Weekly optimization on cost per purchase and purchase volume
• Losing variations were cut early; winners received the budget

Key Learning

Inconsistent sales are usually a structure problem before they are a budget problem. Once each campaign had one clear job and tracking could be trusted, the same spend produced purchases at a stable, low cost.

Related service: Meta (Facebook + Instagram) Ads Management

Results from a managed client campaign. Client dashboards stay private, so results are published in writing only. Individual business results vary, this is a record of one campaign, not a guarantee of future performance.