How to Choose a Meta (Facebook & Instagram) Ads Specialist in Bangladesh

Bangladesh has no shortage of people offering Facebook ad services. Some run structured, profitable campaigns for e-commerce brands. Others boost posts, watch the reach counter, and call it marketing. The difference is not always obvious at the first meeting, so run these six checks before you hand over your account.

1. They talk about tracking before campaigns

A real specialist asks how your Pixel, Conversions API and events are set up before proposing any campaign. If measurement is broken, results will look random no matter who runs the ads. Anyone who wants to launch on day one without checking tracking is guessing with your money.

2. Their results are written down and attributed

Ask for results in writing: how many purchases, at what cost, from which campaign. Screenshots can be cropped and borrowed. A specialist should be able to explain exactly which campaign produced which result, and what it cost to get it. My own case studies are published in that format, each result attributed to its own campaign.

3. They measure business results, not applause

Reach, likes and cheap clicks are easy to buy and hard to bank. The conversation should be about purchases, cost per purchase, return on ad spend and profit: the numbers your business actually runs on.

4. Scope and fees are clear, in writing, before work starts

You should know exactly what is included, what it costs and what happens next, before anything launches. Be careful with the opposite promise as well: nobody honest can guarantee sales. A specialist can guarantee a process: testing, measurement, clear reporting. Results also depend on your product, your offer and your market.

5. Account access is handled safely

You keep ownership of your page, your ad account and your data. Access is granted through Meta Business settings to the specialist's business email, and it can be removed at any time. Never share your personal Facebook password or a login code with anyone offering ad services. That request alone is a reason to walk away.

6. Communication is written and regular

You should know what was tested, what it produced and what happens next, in writing, on a rhythm you both agreed. If reporting is only a monthly screenshot of Ads Manager, you will never know why results moved.

Red flags, quickly

• Guaranteed sales or a guaranteed return on ad spend
• Asking for your password or a one-time login code
• No interest in your product, your margins or your customers
• Results they cannot attribute to specific campaigns
• Everything is cheap, including the thinking

If a specialist passes these checks, the next step is a conversation about your business, not a sales pitch. That is how I start as well: a free 30-minute strategy call, then paid work quoted in writing. Read more about how I work, or go straight to the Meta (Facebook & Instagram) Ads management service.

Questions Business Owners Ask Me